About me

(b. 1987, Foggia, south-east Italy)
6+ years of experience as ux and ui designer, aiming for engaging digital experiences that make people’s lives easier and helping them imagining and reaching new possibilities.

I’m currently based in Treviso → Italy and working as Product Designer at @ForceManager and I’m creating innovative experiences and interfaces @Sellf, a multi-device CRM awarded by Apple as one of the most innovative apps in Italy.

I was Semifinalist in the Adobe Design Achievement Awards 2012 and 2013 for the Information Design category. In May 2014 I won the first prize at Confood Competition with the app Circlemeal, awarded by Confconsumatori – the national association of consumers which protects consumers’ rights.

I gained my first degree in Industrial Design at the Faculty of Architecture, Polytechnic Institute of Bari, with a thesis on information design. During my studies, I attended typography and editorial workshops by, among others, Luciano Perondi and Leonardo Sonnoli.

In April 2013 I gained my second degree in Visual and Multimedia Communication at the Faculty of Design and Arts, Iuav University of Venice, specializing in Graphic and Interaction Design. The thesis outlined from scratch Circlemeal, an innovative smartphone app which interpreted and augmented nutritional information found on food labels making it more meaningful to consumers.

In my university career, I’ve dealt with the different aspects of design: product, interior, graphic, interaction and I like finding relations and connections between the different fields. Now, I have more than six years of experience in interaction design and user interface design, I’ve learnt to understand the real needs and desires of people and customers. Working in the Sellf team, I’ve also developed project management skills and the ability to communicate across the departments, always trying to find a compromise on which all people in the team could agree.

I’m curious about interaction and visual aspects in everyday life and how visual communication and technologies can impact on people and improve society.

I like bold colours and gradients.

If I’m not designing interfaces, you can find me in the kitchen baking healthy sweets, in the gym or crafting the costume for my next cosplay.

Feel free to contact me at rita.petrilli87@gmail.com