Rita Petrilli

Hi! Thanks for stopping by.
I’m a Product Designer with more than 7 years of experience as UX and UI designer, aiming for engaging digital experiences that make people’s lives easier and helping them imagining and reaching new possibilities.

I’m curious about interaction and visual aspects in everyday life and how visual communication and technologies can impact on people and improve society. Collaboration and teamwork are my jam.

I’m currently based in Treviso → Italy and working as Product Designer at ForceManager, a multinational scale-up in the CRM mobile sector, based in Barcelona.
As Product Manager, I manage the complete lifecycle of new strategic projects, helping the company to improve its position on the market against competitors and coordinating remotely with an amazing team and other departments (Design, Engineering, Marketing, QA, Sales).
As a UX Designer, I take care of designing the core experience of the apps, collaborating with UI designers and developers through Agile methodologies. From user research, identification of the problems/requirements, crafting wireframes, validating ideas with people and hard data through usability testing, up to writing Development-ready Job Stories.

Previously, I created innovative experiences and interfaces for Sellf (startup of the H-Farm portfolio), a multi-device CRM awarded by Apple as one of the most innovative apps in Italy. I was the sole designer in the team. With my strong academic background in Interaction Design to ground my work, I helped the founders to design from the ground up the ‘Sellf’ brand which included developing creative strategy, rebranding the company, designing the mobile experience and the website, developing the brand narrative (landing pages, brochures, newsletters, video tutorials). 

I gained my first degree in Industrial Design at the Faculty of Architecture, Polytechnic Institute of Bari, with a thesis on information design.
In April 2013 I gained my second degree in Visual and Multimedia Communication at the Faculty of Design and Arts, Iuav University of Venice, specializing in Graphic and Interaction Design. The thesis outlined from scratch Circlemeal, an innovative smartphone app which interpreted and augmented nutritional information found on food labels making it more meaningful to consumers.

I like bold colours and gradients.

If I’m not designing interfaces, you can find me in the kitchen baking healthy sweets, in the gym or crafting the costume for my next cosplay.

Please don’t hesitate to reach out — I’m happy to chat about work or play! Contact me at hello@ritapetrilli.design