MPS Leads project was developed together with the Sellf team, which was chosen as Semifinalist Startup in the Officina Mps Contest, organized by Monte dei Paschi di Siena Bank.
The goal of this project was to design a spin-off of Sellfapp, creating an app to generate new leads for the bank. We moved the same core principles of Sellfapp into this new concept, using gamification, rewards and leaderboards to motivate the bank employees and increase their collaboration.
Selected as semifinalist in the italian competition Officina MPS organized by Monte dei Paschi di Siena Bank.
Our proposal for this project was developed on these principles:
Innovate the lead generation process for the bank, thanks to an easy to use and engaging platform.
Increase collaboration and communication among the bank branches, gamifying the lead generation process.
Create a virtual community in which all the employees can contribute in different ways to the growth of the bank.