Sellf

Sellf

Sellf is a mobile solution for the management of business opportunities, which focuses on the seller and its needs, offering a smart self-organizing tool.


Sellf stems from the belief of three engineers, Fabio Maran, Filippo Zanella and Diego Pizzocaro, former founders of A-Pole, that the spread of mobile technology was creating great opportunities to innovate the business application, a vision shared also by the enterprise accelerator H-Farm.
The first application developed Sellf is a mobile CRM solution which was released in August 2013 on the App Store, received with great interest from the world of professionals and SMB.

Personal contribute

I redesigned the user interface and the graphics of the app. I also designed the logo and the icon.

Get Sellf 2.0: http://bit.ly/getSellfD

Please watch the video in HD. Video by Bigrock

 

iPhone application | UI-UX redesign | sellfapp.com |June 2014

I’m a Product Designer with more than 7 years of experience as UX and UI designer, aiming for engaging digital experiences that make people’s lives easier and helping them imagining and reaching new possibilities. I’m currently based in Treviso (Italy) and working as Product Designer at ForceManager, a multinational scale-up in the CRM mobile sector, based in Barcelona. As Product Manager, I manage the complete lifecycle of new strategic projects, coordinating remotely with an amazing team and other departments (Design, Engineering, Marketing, QA, Sales). As a UX Designer, I take care of designing the core experience of the apps, collaborating with UI designers and developers through Agile methodologies. From user research, identification of the problems/requirements, crafting wireframes, validating ideas with people and hard data through usability testing, up to writing Development-ready Job Stories. Previously, I created innovative experiences and interfaces for Sellf (startup of the H-Farm portfolio), a multi-device CRM awarded by Apple as one of the most innovative apps in Italy. With my strong academic background in Interaction Design to ground my work, I helped the founders to design from the ground up the ‘Sellf’ brand which included developing creative strategy, rebranding the company, designing the mobile experience and the website, developing the brand narrative (landing pages, brochures, newsletters, video tutorials). I gained my first degree in Industrial Design at the Faculty of Architecture, Polytechnic Institute of Bari, with a thesis on information design. In April 2013 I gained my second degree in Visual and Multimedia Communication at the Faculty of Design and Arts, Iuav University of Venice, specializing in Graphic and Interaction Design.